10 Tweetable Tips for Inspired Internal Content Marketing
As we discussed in last week’s blog post, your company’s employees can be your #1 secret weapon when it comes to amplifying your content and growing your online footprint. If you’re still puzzled about how to your company’s employees into an army of brand ambassadors through internal content marketing, here are a few highly tweetable tips to get you on the road to awesomeness:
- Internal content marketing has to be a team effort between marketing and HR. Collaborate, collaborate, collaborate! (tweet this)
- Treat internal content marketing the same as you would an external initiative, with your company’s employees as the audience. (tweet this)
- Develop employee personas to make sure your internal content marketing speaks to their interests. (tweet this)
- Your intranet should be a vibrant hub that employees look forward to visiting every day for interesting, engaging content. (tweet this)
- Focus your internal content marketing on what employees want to hear about; not just what your CEO wants to tell them. (tweet this)
- Ditch the corporate-ese and speak like a human being when writing internal content for your company’s employees. (tweet this)
- Your internal audience is just like any other: they turn to content for information, education, inspiration and/or entertainment. (tweet this)
- The larger your organization is, the more tightly organized your internal content marketing has to be. (tweet this)
- Engage your internal audience with polls, quizzes, games, and opportunities to share their points of view. (tweet this)
- Add an element of (responsible) fun to your internal content marketing to engage employees and keep them coming back. (tweet this)
Need some help getting started? I’ve set aside five slots for complimentary consultations next week — click here to request a slot and let’s talk through your biggest challenges around your internal content marketing.
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
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