10 Tweetable Tips from The Elements of Style
Welcome to the Content Creator’s Toolbox, our series dedicated to helping all creators of all types of content keep those creative juices flowing. If you have a creativity question or challenge you’d like us to address in a future post, drop us a line!
Now that websites and e-books make up the majority of my go-to resources, I actually have a pretty slim physical bookshelf. But there’s one well-worn book that I will never sacrifice: The Elements of Style by E.B. White (yes, the same E.B. White who wrote Charlotte’s Web) and William Strunk, Jr.
Written back in 1920 and weighing in at just 105 pages, this slim volume continues to be one of the most valuable tools for any writer of any content whatsoever. Do yourself a favor and pick up a copy for your own shelf. In the meantime, here are my top 10 tweetable tips from Messrs. Strunk and White:
- Use the active voice. (Tweet this)
- Put statements in positive form. (Tweet this)
- Omit needless words. (Tweet this)
- Avoid a succession of loose sentences. (Tweet this)
- Place the emphatic words of a sentence at the end. (Tweet this)
- “Very.” Use this word sparingly. Where emphasis is necessary, use words strong in
themselves. (Tweet this)
- Do not join independent clauses by a comma. (Tweet this)
- A participial phrase at the beginning of a sentence must refer to the grammatical
subject. (Tweet this)
- Make the paragraph the unit of composition: one paragraph to each topic. (Tweet this)
- Keep related words together. (Tweet this)
Got a favorite resource to share with your fellow content creators? Please tell us
about it in the Comments — we’d love to hear from you!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or business.
See you again next week!
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