10 Tweetable Tips for Engaging E-Newsletters
Your e-newsletter can be your greatest asset when it comes to building audience relationships. To help you make the most of this weekly or monthly opportunity, we’ve put together 10 tweetable tips that can take your publication— and your open rates — from meh to marvelous.
- Respect your audience; remember, you are there by invitation and can be asked to leave (via unsubscribe) at any time. (Tweet this)
- Feel free to repurpose topics from other content vehicles, but resist the urge to do a straight copy-and-paste. (Tweet this)
- Give people a reason to subscribe by keeping your e-newsletter content distinct from your blog and other vehicles. (Tweet this)
- Personalize your e-newsletters by starting with a personal greeting, such as “Dear Jack” or “Hi Laura.” (Tweet this)
- Include in your e-newsletter some self-contained content as well as links to additional resources such as your blog posts. (Tweet this)
- Create an editorial calendar that leverages seasonal topics and aligns your e-newsletter with your other content delivery vehicles. (Tweet this)
- Reinforce your e-newsletter’s brand by keeping the same look and structure from issue to issue. (Tweet this)
- Make it easy for e-newsletter readers to share your content by including social sharing buttons. (Tweet this)
- Use a one-column format to make your e-newsletter easier for mobile users to read. (Tweet this)
- Studies show that emails with subject lines of 6-10 words have the highest open rates. (Tweet this)
OK, your turn! Which best practices have helped you increase open and click rates for your e-newsletter? Tell us in the Comments — we’d love to hear from you!
About the Author
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations. Contact Rachel about speaking to your group or
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