10 Tweetable Tips for Better B2B Content Marketing

Jan 2015

10 Tweetable Tips for Better B2B Content MarketingNot so long ago, content marketing was considered the domain of the B2C (business-to-consumer) world: fine for Starbucks, Nike, and Apple, but a total waste of time for those of us in the B2B (business-to-business) realm. Fast forward to 2015, and 86 percent of B2B marketers say they have added content marketing to their strategies (Source).

Now that content marketing is an unmistakable part of your B2B job description, we’ve put together 10 tweetable tips to help you do it better.

  1. B2B and B2C are two tribes in the same clan: they share the same DNA, but there are some key differences. (Tweet this)
  2. Your B2B target audience has 2 levels: company specifics (e.g. size) and individual specifics (e.g. job title). (Tweet this)
  3. Both B2B and B2C content marketing serve the same purpose: solving problems for your target audience. (Tweet this)
  4. B2B has a longer sales cycle than B2C; use content to move the prospect along from one phase to the next. (Tweet this)
  5. Your B2B content will probably have to speak to multiple players within the organization, so customize it for each. (Tweet this)
  6. B2B content marketing is all about educating prospects, so keep content focused on what they need to learn at each phase. (Tweet this)
  7. B2B content marketing is ideally suited for long-form content like webinars, white papers, and audio and video resources. (Tweet this)
  8. Biggest myth about B2B content? That it has to be always dry and straightforward, with no personality. False! (Tweet this)
  9. Remember, B2B audiences are focused on the bottom line; focus your content on helping increase revenue or decrease costs. (Tweet this)
  10. B2B marketing is all about relationships: build them early and nurture them often. (Tweet this)

Ready to learn more about B2B content marketing? Join us at tomorrow’s VIP webinar:

B2B Content Marketing: From the Blog to the Bottom LineCalling All B2B Content Marketers!

Join us for our next free VIP webinar, B2B Content Marketing: From the Blog to the Bottom Line, to learn

  • Why B2B and B2C content marketing aren’t as different as some “gurus” make them out to be
  • Key differences to remember in creating your B2B ideal client profiles
  • How to map out out the content assets to drive engagement at each stage of the B2B sales process

Register Now


  1. COSSales says:

    This is a nice post Rachel and I really like the inclusion of point #4. It’s especially apparent when it comes to closing sales – while persuasion and fast-moving tactics may work for B2C sales, it can backfire when it comes to B2B settings as there are many decision-makers involved. Making sure that a business’ content solves problems is important, but we shouldn’t forget to tailor our content so it resonates with all of the people involved.

    • Rachel Parker says:

      Thanks for your comment. Yes, the complex decision-making structure in B2B clients is one of those key differences from B2C marketing that all too many people miss.

Our Clients Are Saying

  • Increased website traffic, New Lead Generation

    We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

    Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.

  • Professionalism and Sincere Desire to Help

    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

    It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.

  • One of the best “vendor” relationships I’ve ever had.

    My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

    The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

    Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.

  • Social Media Ranking Better Than Ever!

    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

    Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

    I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it! 

  • Produced ROI Result

    Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….

  • Increased our likes and interaction rates

    Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.


  • Added 5 figures to my business in less than 4 weeks

    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!

  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

    Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

    When I work with Rachel, I have total peace of mind.  I know that she is on target, on time, reliable and delivers over and above the results I expect.

    I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.


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