Category Archives: Blog

Podcast Episode 093: 7 Rules for Rocking the Mobile Inbox

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 93 of the Content Marketing Podcast!  If you joined us for last week’s podcast, you’ll recall we addressed the question “Email and … Continue reading

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FTQ: Are E-Newsletters Even a Thing Anymore?

With all the chatter about Facebook, LinkedIn, Twitter, … and now Snapchat, Ello, and countless other newcomers to the social media space, the old standby e-newsletter seems almost quaint. Does it even deserve a piece of the content marketing pie … Continue reading

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Video Tip: How Long Should My Subject Line Be?

Check out today’s tip to find out the ideal length for your e-newsletter’s subject line. Remember, our next VIP Webinar, “Secrets to E-Newsletters That SIZZLE!” is this Wednesday, and spaces are still available. Click here to grab your spot today, and … Continue reading

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Podcast Episode 092: Email and Social: Do You Really Need Both?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 91 of the Content Marketing Podcast!  If you joined us for last week’s podcast, you’ll recall we discussed how to make sure … Continue reading

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Happy Birthday to My Favorite 4-Year-Old!

Yes, it was four years ago tomorrow — October 15, 2010 — that a certain copywriter walked out of her corporate office for the last time, driven by a dream of helping businesses grow their bottom line not by pummeling … Continue reading

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Video Tip: How to Avoid E-Newsletter Bloat

Is your e-newsletter suffering from “bloat” — being so crammed with information that it overwhelms your reader? Check out today’s tip for a simple solution: Got a question about e-newsletters, content marketing, or life in general? Hit me up at … Continue reading

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Podcast Episode 091: How to Steer Clear of the Spam Filter

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 91 of the Content Marketing Podcast!  If you joined us for last week’s podcast, you’ll recall we discussed whether e-newsletters are a … Continue reading

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10 Tweetable Tips for Engaging E-Newsletters

Your e-newsletter can be your greatest asset when it comes to building audience relationships. To help you make the most of this weekly or monthly opportunity, we’ve put together 10 tweetable tips that can take your publication— and your open rates … Continue reading

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Video Tip: How to Make Your E-Newsletter Audience Feel Special

Today I’m happy to share a great tip from my friend JD Gershbein of Owlish Communications on how to make your e-newsletter audience feel special: Got a question about e-newsletters, content marketing, or life in general? Hit me up at … Continue reading

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Podcast Episode 090: Are E-Newsletters a Thing of the Past … or the Future?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 90 of the Content Marketing Podcast!  If you joined us for last week’s podcast, you’ll recall we talked about ways you can … Continue reading

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