About Us

About Resonance Content Marketing

Resonance Content Marketing is a team of strategists, writers, designers, social media specialists, and other content professionals dedicated to helping you attract and retain business through quality content.

When you become a Resonance client, we become part of your team. We’re here to help you identify strategic opportunities, leverage competitive advantages, and keep pace with the latest developments in a rapidly changing online marketing landscape.

Whether you’re looking to outsource or just need some coaching for your team, we’re here to take care of your content marketing needs — so you can stay focused on the big picture.

The Story of Resonance

After nearly 20 years in the corporate and ad agency worlds as a copywriter and brand strategist, veteran marketer Rachel Parker set out in 2010 to help businesses succeed by growing their relationships online. “I chose the name Resonance very carefully,” she recalls. “The idea behind it is, if you want to go out there and just make noise, you don’t need us … but if you want to find that sweet spot where what you have to say resonates with what your audience is listening for, that’s where we can make a difference.”

Originally founded as Resonance Social Media, the company shifted its focus in 2012 to content marketing. “I loved social media — still do!” says Parker, “but as a writer by trade and by passion, I saw a greater opportunity to deliver value. Social media is just one piece in a larger puzzle that incorporates email content, blogging, videos, podcasting, ebooks, white papers — in other words, content marketing — and we can help with all that. It was the perfect shift for us at the perfect time.”

Today Resonance Content Marketing serves businesses representing a wide range of industries, helping them connect with their target markets by designing and implementing solid content marketing strategies.

Click here to learn more about our services.

Meet Our Founder and CEO

A self-described geek who can recite entire episodes of “South Park” by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

Throughout her 20-year marketing career — five of those at one of Houston’s largest advertising agencies — Parker has helped brands such as Reliant Energy, Hewlett Packard, AIG American General, and SYSCO Foodservice to connect with their customers. Over the years, she’s developed a distinct talent for being able to communicate in the voice of the client, often eliciting the comment “You get us, Rachel. You just get us.”

Parker is also a classically trained soprano (though these days she has little time for singing), an avid gym rat (boxing, anyone?), the happy wife of a software architect/fellow geek, and the proud mama of three rambunctious dogs (Sophie the Pug and beagles Hermione and Cooter). This year, she’s set her sights on completing a second triathlon … and maybe taking a vacation.

What Makes Resonance Different?

At Resonance, everything we do — from the briefest tweet to the most sophisticated strategy — is focused around our three guiding principles:

  • Strategy: We don’t believe in content for its own sake. Everything we create for you is a strategic asset, custom-designed to achieve the specific goals you’ve set for your organization.
  • Quality: We want you to be so proud of your content that you can’t wait to show it to customers and prospects.
  • Integrity: There are a lot of cheap tricks out there aimed at attracting followers and gaining clicks. If that’s what you’re after, we’re probably not the right fit for you. Everything we do is above-board, transparent, and in line with the rules and best practices around social media and content creation.

How Do I Know If Resonance Is Right for Me?

If you’re just looking to “put something out there” so you can cross content off your to-do list, we’re probably not the right partner for you.

But if you need someone who can create premium-quality, tailored content that resonates with the people in your audience, give us a call.

Our most successful partnerships are with businesses who want to stay prominent in the minds of their customers and prospects without spamming them with marketing messages. They want to build real relationships that go deeper than the same old buyer-seller arrangement. And they have a passion for delivering value in the form of content that informs, educates, entertains, and inspires.

Want to learn more? Request a complimentary consultation, or give us a call at 713.425.6675.

Our Clients Are Saying

  • Added 5 figures to my business in less than 4 weeks

    Rachel took the overwhelm and stress out of writing content for my marketing campaign! When I approached Rachel, I was really concerned that I wouldn’t have the time to focus on writing copy for a lengthy marketing campaign that included sales pages, solo emails, newsletters and social media updates. Well, let’s just say I’m glad I hired Rachel because I couldn’t have done it without her support and expertise. I loved how she used my voice and words to craft content that helped me reach and attract my ideal client. As a result of working with Rachel, I added 5 figures to my business in less than 4 weeks, hundreds of new social media followers and exceeded my sales and list building goals! You know your marketing copy is working when you hear someone say, “I see you everywhere”. Thank you Rachel for helping me not only get seen by my ideal clients but get paid!

  • Increased website traffic, New Lead Generation

    We were experiencing a lack of internal resources to consistently maintain the Ustream blog. So we turned to Resonance Content Marketing to write blog posts on current industry topics while maintaining a consistent tone with the brand. The result is increased website traffic, new lead generation from gated assets on blog, and better educated/qualified leads. And I now have more time to spend on marketing strategy with the confidence that the content we push out is extremely well written and engaging.

    Rachel is an amazing writer and has really managed to create engaging and relevant blog material on topics that aren’t always super interesting. On many occasions, she has been able to quickly turn around one-off requests and the results are always top-notch. She has also helped guide our content strategy based on her expertise in content marketing, which has been a huge asset to our team.

  • One of the best “vendor” relationships I’ve ever had.

    My company had little or no time to spend on social media. Our needs were to ensure a steady stream of posts across three platforms (Facebook, LinkedIn and Twitter) by harvesting and re-purposing content from our own site and news streams. So I contacted Rachel Parker of Resonance Content Marketing.

    The result was two-fold. Not only did our ranks of followers grew steadily, the steady drip, drip, drip of content helped us train our personnel and direct their own individual social media efforts.

    Rachel and her team are extremely organized and open to discussion and new ideas. They deliver a rapid response to new opportunities — and an overall feeling of being on the same team. One of the best “vendor” relationships I’ve ever had.

  • Increased our likes and interaction rates

    Working with Rachel was a delight. Not only does she communicate very well, but she provided valuable insight about our social media platforms and followers. We have much better engagement with our fans and followers, which increased our likes and interaction rates.

     

  • Professionalism and Sincere Desire to Help

    I just didn’t seem to be able to find the time or the right words to explain what I offer and how my company helps people accomplish their goals. Rachel was able to ask me some questions, do some research and capture my voice while writing my website copy exactly as I needed it to be written.  Now, the copy on my website is much more professional than what I would have created and having this task handled by Rachel and Resonance freed up my time to complete other tasks I am better suited to do.

    It was a joy to work with Rachel. Her professionalism and sincere desire to help was apparent from the first communication until the final delivery. I will definitely use Resonance again and highly recommend their services.

  • Produced ROI Result

    Form.io needed someone who could grasp the complexities of our product, capture the subtlety of our differentiating value propositions, and convey them in the right voice for an exacting customer audience…. Resonance delivered, by crafting a multi-faceted online content marketing strategy that drove traffic and conversion, producing the ROI result we were looking for….

  • Social Media Ranking Better Than Ever!

    We are so happy to have hired Resonance for our social media needs. We spend most of our time serving our clients and studying our field so we can provide the highest quality possible. We no longer worry about our social media, as we have total confidence in the wonderful work Rachel and her team have accomplished.

    Our social media is active, promoted, and is ranking better than ever! People often comment about what they see on our Facebook page. Resonance has added a creative, and artistic twist to our social media that is appealing and captivating to our audience. This has allowed me more time to work with my team and clients, so I can focus on service towards the people that help our business grow.

    I know there will be wonderful content on Facebook, and that Rachel will answer to posts, comments and questions as soon as a comment arrives. I am often impressed at how quickly she responds! Thank you Resonance! I highly endorse Resonance and encourage companies who need social media strategies to work with Resonance! You won’t regret it! 

  • Event Sold Out Two Years In A Row!

    Rachel worked with me on creating a content marketing calendar and content for the Big Social Media Summit (Big SMS) three years in a row. She is very organized and knows just the right amount of posts on social, email newsletters and content to send.  Her content marketing efforts helping us sell out our event three years in a row!  I am expecting the same for October 2014.

    Rachel was hired to write content for our email newsletter and content for our social platforms. In addition, she had a budget to do advertising on social media. She participated in the event live and after the fact to assure buzz was created before, during and after the event. As a result, our event sold out.

    When I work with Rachel, I have total peace of mind.  I know that she is on target, on time, reliable and delivers over and above the results I expect.

    I trust Rachel totally with her ideas on strategy, marketing and the content used to not only promote our events, but also post on my behalf on social networks. I have been doing social media for 8 years, and I hire Resonance to post on some of my social sites as it saves me time, and keeps my social sites relevant and current. They always post great, engaging content that gets my social properties likes, comments and shares.

     

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